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eBook details

• Title: Excellence in Innovation Management
• Author : Markus Sattler
• Release Date : January 22, 2011
• Genre: Management & Leadership,Books,Business & Personal Finance,
• Pages : * pages
• Size : 1248 KB

Description

Innovation management is commonly understood as a central system and function of a firm’s ability to keep up with developments in the market. Markus Sattler reviews the predictors of successful innovation management on firm level with a meta-analytic approach. His findings suggest that the role of knowledge management and an environment of learning are important success factors on which managers can have a substantial effect. Furthermore a clear managerial commitment to innovations and a sophisticated innovation process are further central predictors of a successful innovation management.

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